Demand Graph
How a change becomes a probable purchase
The graph records movement: an event changes a company's situation, the situation creates a problem, the problem implies a purchase category. Each edge carries timing, confidence and evidence.
Graph view
· 6 month window
Selected company node
·
Company
changes
Events / changes
creates
Emerging needs
Timing
Unresolved
Evidence attached
0 records
Question answered
Why now?
Click an event to see why it changes the company's operating situation.
Click a need to see the evidence and supply records that support the inference.
The graph stays legible by showing relationships, not a wall of decorative nodes.